Cartridge World offers franchising opportunity

Cartridge World offers franchising opportunity
Written by Louise M. Francisco
Monday, 06 July 2009 22:55

INK refill and toner replacement service provider, Cartridge World sees more room for expansion this year.

The strong optimism of the Australia-based Company is boosted by franchising inquiries from different parts of the country such as Pampanga, Batangas, Iloilo and Davao on top of an ongoing plan to put up more franchised stores, two in Metro Manila and one in Cebu.

“It is really a challenge to educate consumers that there is real product in a tainted mainstream,” started Bruce Newfield, master franchisee of Cartridge World in the Philippines. “Education is important in establishing the clear message that our products are not substandard nor fall into the universal ink category.”

Newfield told the BusinessMirror that Cartridge World inks come from Germany and are formulated to be “like the original.” Cartridges and toners are sourced from Australia, the United States and United Kingdom.



Since the company has own research and development and suppliers services, prices of the alternative products are reduced compared with original printing peripherals.

“We have proven our operations in 52 countries worldwide. Here in the Philippines, although we just started in 2007, clients and businesses are assured ink will equal the performance of an original one. We also offer 100-percent money back guarantee if we void the printer warranty or damaged the printer itself,” said Newfield.

The executive added they conducted a printer refill population study in the Philippines in 2006 and found they have a 3-percent market prospect.

“If that same study is performed now, probably there will be an additional 1 percent or 2 percent,” said Newfield.

“The markets served by our business are mostly small and medium businesses and corporations engaged in consumer products, mobile handsets and logistics,” he pointed out.

Cartridge World offers franchise operations for P975,000. The return on investment, said Newfield, may vary in terms of rent space, wage, sales and marketing, but disclosed that an operator may break even within six months.